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Charles Binet

Media Account Director - France & Benelux

Charles Binet
36 years old
Driving License
Professional Status
Open to opportunities
About Me
The Digital industry is growing fast, I'm passionate about its evolution as well as new technologies and online marketing.

Spécialisations : Generate and manage Traffic, Define & Achieve Digital KPIs, Boost ROI, Customer Success, Brand awareness, Increase user engagement, Win market shares. Also interested by Conversion Rate Optimization, Project management, and Media Product.
  • Native Advertising, managing campaigns and daily optimizations with all main players (Taboola, Outbrain, Ligatus, Plista, Unister, Revcontent etc...), worldwide. Monthly budget 500K€.
  • Display, PPC, Campaign creation and management keeping with CPA goal & ROI as main KPIs.
  • Email Marketing – Negotiating deals on a CPA/CPL/CPM & CPC basis with partners.
  • CRO Project management (A/B Test and multivariate, heatmaps, scrollmaps, traffic analysis).
  • CRM strategy, establishing eCRM planning and following KPIs.
  • Affiliation Marketing (private in-house network of affiliates built and management).
  • SEO Keywords strategy management, content writing & optimization, link building.
  • Brand awareness management; Social Media strategy.