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Charles Binet

Media Account Director - France & Benelux

Charles Binet
37 years old
Driving License
Professional Status
Open to opportunities
About Me
The Digital industry is growing fast, I'm passionate about its evolution as well as new technologies and online marketing.

Spécialisations : Generate and manage Traffic, Define & Achieve Digital KPIs, Boost ROI, Customer Success, Brand awareness, Increase user engagement, Win market shares. Also interested by Conversion Rate Optimization, Project management, and Media Product.
  • Responsible for the French & Benelux Enterprise Advertising Book of Business & Goals.
  • People & Team management (recruit, interview, select and hire, training, career path)
  • Successfully managed the UK Enterprise AM Team for 1.5y.
  • Client Partner : Managing strategic advertisers (Top brands, big 6 agencies) for the French book of business.
  • Product Specialist : Main point of contact for Product in the EMEA office for the Product Team (Betas, User Feedbacks, Updates of features).
  • Customer facing : pre and post sales subject matter expert for Sales and AMs meetings with clients.
  • Point of escalation for AMs prior to Support or Product
  • Evangelism, trainings & troubleshooting for AMs
  • Campaign Launches : handling all technical requests to Ad Ops in order to launch a campaign successful, implementation of conversion tracking codes, targeting, spending caps, pacing, etc.
  • Campaign Management : working with more than 100 clients (Agencies and Direct Response) to help them hit their various campaign goals, budgeting and scaling across the network.
  • Creative Management : getting the RSS feeds, tracking codes, images and headlines from the client and upselling to get more content and a/b testing.
  • Proactive Consultation : ensuring that clients are following the best practices, at a campaign level but also on UX pratices to ensure the best conversion and delivery, and maximising every opportunity to achieve account success on the platform.
  • Billing : communicating with accounts payable on billing issues
  • Reporting : analysing and creating custom reports for clients where necessary, with customer-facing presentation during external meetings.
  • Native Advertising, managing campaigns and daily optimizations with all main players (Taboola, Outbrain, Ligatus, Plista, Unister, Revcontent etc...), worldwide. Monthly budget 500K€.
  • Display, PPC, Campaign creation and management keeping with CPA goal & ROI as main KPIs.
  • Email Marketing – Negotiating deals on a CPA/CPL/CPM & CPC basis with partners.
  • CRO Project management (A/B Test and multivariate, heatmaps, scrollmaps, traffic analysis).
  • CRM strategy, establishing eCRM planning and following KPIs.
  • Affiliation Marketing (private in-house network of affiliates built and management).
  • SEO Keywords strategy management, content writing & optimization, link building.
  • Brand awareness management; Social Media strategy.
  • Freight Forwarding.
  • Customer relations.
  • Import/Export Operations.
  • Benchmarking.
  • Benchmarking the french market, reporting.
  • Prospecting new clients by phone & email.
  • Database creation, competition mappings

Master's Degree - Webmarketing

IMMD - Institut du Marketing et du Management de la Distribution. Parcours eCommerce

September 2011 to July 2013
  • Marketing / Webmarketing / Management.
  • School : University Lille 2, IMMD, Lille, France.
  • Apprenticeship training.
  • First in year

Bachelor's Degree - International Trade

Licence professionnelle Développement Commercial par l'International

September 2010 to July 2011
  • International Trade, Marketing, Management.
  • School : University Jean Monnet, Saint-Etienne, France.
  • Apprenticeship training.
  • First in year

Associate's Degree - International Trade

BTS Commerce International

September 2008 to July 2010
  • Management, International Trade.
  • School : Lycée la Martinière Duchère, Lyon, France.
  • First in year

Digital Marketing

  • Media Buying - multiple channels
  • Traffic Analysis
  • CRO Projects
  • eCRM / Retention strategy
  • Sales Funnel Optimization
  • ROI Optimization
  • Lateral Thinking
  • New Business Development
  • Product Management
  • Team management
  • Recruitment


  • Tracking and AdServers (Hasoffers)
  • Analytics (Google Certified 2017) / Mixpanel)
  • Ad Platforms (Taboola / Outbrain / Plista / Facebook / Adwords)
  • Programmatic (TheTradeDesk, DV360)
  • Salesforce
  • CRO Software (VWO/Optimizely/Hotjar/ Crazyegg)
  • Project Management (Trello, Monday, Gantt, Notism)
  • Microsoft Office Suite
  • WordPress
  • Jira
  • BI (Qlik, Tableau)


  • French (Native)
  • English (Fluent)
  • Italian (Fluent)
  • Business Success Stories
  • New products & technologies
  • Football (15 years in club)
  • Tennis (7 years in club) - FFT ranked
  • Ski
  • Travel around the World
  • Discover new cultures
  • Meet new people