The Digital industry is growing fast, I'm passionate about its evolution as well as new technologies and online marketing.
Spécialisations : Generate and manage Traffic, Define & Achieve Digital KPIs, Boost ROI, Customer Success, Brand awareness, Increase user engagement, Win market shares. Also interested by Conversion Rate Optimization, Project management, and Media Product.
Campaign Launches : handling all technical requests to Ad Ops in order to launch a campaign successful, implementation of conversion tracking codes, targeting, spending caps, pacing, etc.
Campaign Management : working with more than 100 clients (Agencies and Direct Response) to help them hit their various campaign goals, budgeting and scaling across the network.
Creative Management : getting the RSS feeds, tracking codes, images and headlines from the client and upselling to get more content and a/b testing.
Proactive Consultation : ensuring that clients are following the best practices, at a campaign level but also on UX pratices to ensure the best conversion and delivery, and maximising every opportunity to achieve account success on the platform.
Billing : communicating with accounts payable on billing issues
Reporting : analysing and creating custom reports for clients where necessary, with customer-facing presentation during external meetings.