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Charles Binet

Media Account Director - France & UK

Charles Binet
33 years old
Driving License
Professional Status
Employed
Open to opportunities
About Me
The Digital industry is growing fast, I'm passionate about its evolution as well as new technologies and online marketing.

Spécialisations : Generate and manage Traffic, Define & Achieve Digital KPIs, Boost ROI, Customer Success, Brand awareness, Increase user engagement, Win market shares. Also interested by Conversion Rate Optimization, Project management, and Media Product.
  • Campaign Launches : handling all technical requests to Ad Ops in order to launch a campaign successful, implementation of conversion tracking codes, targeting, spending caps, pacing, etc.
  • Campaign Management : working with more than 100 clients (Agencies and Direct Response) to help them hit their various campaign goals, budgeting and scaling across the network.
  • Creative Management : getting the RSS feeds, tracking codes, images and headlines from the client and upselling to get more content and a/b testing.
  • Proactive Consultation : ensuring that clients are following the best practices, at a campaign level but also on UX pratices to ensure the best conversion and delivery, and maximising every opportunity to achieve account success on the platform.
  • Billing : communicating with accounts payable on billing issues
  • Reporting : analysing and creating custom reports for clients where necessary, with customer-facing presentation during external meetings.